From Concept to Creation: Advertising Visuals for a Natural Fragrance Brand
Client: HETKINEN is a Finnish natural fragrance brand known for creating design items and cosmetics from pine wood and crafting perfumes and home fragrances.
Task: HETKINEN required advertising visuals for the window display at the Stockmann department store on Helsinki's main tourist street and for door advertisements inside the store. This project wasn't just about taking photos — it needed a visual concept and design assistance.
Process
Through a detailed interview, I explored the client's vision and goals for the campaign. After analyzing their products, competitors, and niche trends, I presented the results and recommendations for improving the visual identity.
Developed a shooting concept and created mood boards and sketches to help the client visualize the final result.
Once the creative direction was approved, I prepared a detailed technical brief for the set stylist, planning every detail to guarantee a seamless shoot.
A few pages from the vision of the project
One-Stop Solution
I acted as the photographer, art director, designer, and retoucher throughout the project.
I developed the initial concept, communicated with the printing office and the set stylist, retouched every photo to perfection, and created the design layouts.
Results
HETKINEN received two professionally retouched images and two design layouts, all ready for print.
These were displayed in the Stockmann shopping center and at their Habitare exhibition stand, creating the desired brand impression.
As a bonus, I provided behind-the-scenes photos and editable design layouts to ensure future flexibility.
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